There are a number of viral videos of ’spontaneous’ group events in public places. This is the first time I’ve seen a company get involved in sponsorship. I’ve watched this a few times and find it hard not to get choked up, especially when I look for the faces of people who get caught up in the energy of it all.
What is it about a group of people coordinating and choreographing themselves that touches us so?
Thanks, Dirk, for passing this along.
