Jonathan Foust

February 26, 2009

Happy for No Reason: The T-Mobile Dance

Filed under: Video — jonathanfoust @ 10:53 am

There are a number of viral videos of ‘spontaneous’ group events in public places.  This is the first time I’ve seen a company get involved in sponsorship.  I’ve watched this a few times and find it hard not to get choked up, especially when I look for the faces of people who get caught up in the energy of it all.

What is it about a group of people coordinating and choreographing themselves that touches us so?

Thanks, Dirk, for passing this along.

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